Metia Group partners with JBI Studios to apply AI Suite to Enterprise Marketing and Sales Operations

Metia Group has announced a partnership with JBI Studios to extend the capabilities of its AI Suite enterprise AI platform


Metia will use its proven expertise in running marketing and sales related programs for large technology and financial services clients, to build out AI enabled workflow and processes using JBI’s AI Suite platform. Areas of marketing covered include the full awareness through to acquisition Buy-Cycle, incorporating specific workloads such as Demand Generation, Customer Acquisition, Account Based Marketing and Sales Readiness.

Metia’s hands on knowledge of driving enterprise programs in areas such as Customer Experience, Customer Advocacy and Lead Generation, provides a practical and operational understanding of the workflow and processes to be automated and enhanced by JBI’s AI Suite.

Steve Ellis, Chief Executive, Metia Group, “With so many big tech clients, we’ve used and applied AI in different parts of our business. But now that AI is fast becoming pervasive, we need to adopt a more strategic approach to where and how AI is applied to our client programs, to what purpose and what outcome for ourselves and our clients.”

Partnership with JBI enables Metia to use their operational and business understanding to make JBI’s AI Suite explicitly relevant to the tasks and workloads that exist inside the sales and marketing functions of large tech and financial services organizations.

Additionally, Metia’s capabilities and proprietary tools for insight and data science can be layered into JBI’s AI Suite to enable a highly brand or audience specific tuning of outputs or deliverables by selected AI models. This approach ensures that any AI creation of campaign assets, or the optimization of messaging, is finely tuned and highly focused, using curated brand specific audience data that is gathered and validated within a secure and trusted environment.

Mark Trousdale, Co-founder and Partner, JBI Studios, states: “We have a longstanding relationship with Metia. Their structured approach to delivering marketing and sales programs aligns with JBI’s design and data led methods for implementing successful enterprise AI strategies. We are looking forward to partnering on running joint Design and Data Studies leading to client deployments of our AI Suite.”

**About Just Build It (JBI)**

Just Build It (JBI) is dedicated to designing, building and renovating companies to be best in class. The JBI team boasts over three decades of expertise, having designed hundreds of digital and data solutions for many of the largest firms in financial services, and are the original founders of fintech giant InvestCloud. JBI is underpinned by two product divisions, JBI Studios and JBI Tech, poised to design and redefine the financial landscape through designed, data-centric and low-code technology solutions. JBI Studios specializes in next-generation marketing, comms, sales and AI products, while JBI Tech specializes in data warehousing and custom technology solutions.

**About Metia Group**

Metia Group is a leading global marketing agency with offices in London, Seattle, Austin and Singapore. From demand generation, customer advocacy programs to content creation, brand campaigns and digital marketing, we apply creativity, innovation and data-driven insights to help our clients succeed.

With a team of experienced marketers, creative professionals, and technology experts, Metia has a deep understanding of local markets and cultures, enabling the provision of tailored solutions to meet the unique needs of each client.

Metia’s clients include many of the world’s leading corporations and largest business-to-business brands. During the past two years, the company has executed marketing activities in 88 countries and in 39 languages. For more information, visit

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